Supply Chain & Logistics
Optimization of inventory, warehouses, transportation, supply and logistics.
Better operations.
Lower costs.
Measurable results.
Specialized consulting in Supply Chain, Procurement, After-Sales, Operational Transformation and People Management.
More than 30 years leading complex operations, cost reduction and process transformation in Brazil, Europe and South Korea — and more than 25 years in strategic HR, recruitment and leadership development.
Partners' experience at leading companies
Brazil • Latin America • Europe • South Korea
Is your operation delivering the results it could?
Operational problems rarely appear in isolation.
- High inventory can hide planning problems.
- High costs may be tied to processes, suppliers or logistics.
- Low productivity may be linked to the structure, the metrics or the operating model.
- And data that is not turned into decisions ends up generating no results.
That is where Celli Consultoria comes in.
Assessment. Strategy. Implementation. Results.
From operational problems to measurable results.
Celli Consultoria helps companies identify where their main sources of waste, bottlenecks and improvement opportunities are — and turn those findings into concrete action.
We work across four dimensions
Efficiency
Simpler, more productive processes.
Costs
Identifying and capturing savings opportunities.
Performance
Metrics that keep the operation under control.
Transformation
Structural changes that sustain results.
Where we create impact
Eight entry points to the same thing: executive experience applied to improving your operation — in its processes and in its people.
Procurement & Cost Reduction
Spend analysis, sourcing, negotiation, suppliers and cost reduction.
After-Sales & Service
Service networks, repairs, parts, warranty, SLA, CSAT and NPS.
Operational Transformation
Processes, productivity, efficiency, standardization and operational transformation.
Performance & BI
KPIs, dashboards, Power BI and data-driven performance management.
Executive Advisory
Executive experience for critical operations and transformation decisions.
Talent Acquisition
Competency-based recruitment and selection for operational, specialist and management positions.
HR Business Partner
Strategic HR: leadership, training, succession, culture and change management.
Operational Performance Assessment
Before you transform, you need to understand.
An executive assessment to identify:
- Where your operation is losing money.
- Where the bottlenecks are.
- Which processes need to be redesigned.
- Which opportunities can generate results.
- What should be prioritized.
Experience measured by results
42%reduction in high-value parts costs
US$18Min annual parts savings
82% → 97%inventory accuracy
−35%in stockouts
3 days → 1in average repair time
78% → 98%CSAT
€15Min savings across European operations
16European operations
The results shown refer to projects and positions held throughout Rogério Celli's professional career.
Experience applied to real challenges
Case 01 · Supply Chain
National industrial maintenance operation
- Challenge
- Low inventory accuracy and stockouts in a nationwide operation.
- Approach
- Restructuring of processes, inventory, warehouses and logistics.
- Result
- 82% → 97%inventory accuracy−35%in stockouts
Case 02 · After-Sales
Samsung Electronics — Brazil
- Challenge
- High parts costs and insufficient efficiency in the repair operation.
- Approach
- Process review, repair centralization and parts management.
- Result
- 42%reduction in parts costsUS$18M/yearin savings
Case 03 · Global Transformation
Samsung Electronics — global headquarters, South Korea
- Challenge
- Performance gaps across European operations.
- Approach
- Implementation of best practices, KPIs and operating models.
- Result
- €15Min savings16European operations
Cases from Rogério Celli's executive career, at the companies named — they are not Celli Consultoria client projects.
Why Celli Consultoria?
Hands-on operating experience
Experience built inside real operations, in Brazil, Europe and South Korea, leading people, processes, costs and results.
Operational and financial perspective
Operational decisions must take into account financial impact, service level and customer experience.
Operations and people, together
Processes only hold up with the right people. Celli brings both specialties together: operations and people management.
Measurable results
Projects driven by KPIs, targets and operational and financial impact.
The partners
Who leads the projects: executive experience built inside operations and people management.
Partner · Operations & After-Sales
Rogério Celli
More than 30 years in operations, Supply Chain, after-sales, costs and operational transformation. That includes 14 years at Samsung Electronics, from managing the contact center to leading Service Operations in Brazil, with a posting at the global headquarters in South Korea.
See career history →
Partner · People & HR
Margareth Celli
More than 25 years in strategic HR, connecting people management to business goals. HR Business Partner at SKY and Comgás, HR management at Ipsos and Tivit, and setting up recruitment and selection when Atento launched in Brazil.
See career history →From assessment to results.
We don't start with the solution. We start with the problem.
- 01
Understand
We get to know the business, the operation and the challenges.
- 02
Diagnose
We analyze processes, costs, data and KPIs.
- 03
Prioritize
We identify opportunities and set priorities.
- 04
Implement
We work alongside the teams to put the solutions into practice.
- 05
Measure
We track KPIs and results.
When can we help?
“My inventory is high, but I keep running into stockouts.”
“My after-sales operation costs more than it should.”
“I need to cut costs without compromising service levels.”
“I have plenty of data, but little visibility to make decisions.”
“My operation has grown and my processes haven't kept up.”
“I need to redesign my operation.”
“I want to understand where my biggest savings opportunities are.”
“I need to hire the right people for the operation to grow.”
“My leadership team needs to grow to sustain results.”
If any of these challenges sounds familiar, let's talk.
Schedule a callYour operation can deliver more.
Let's find out where the opportunities are.
An initial conversation to understand the challenge and the context, and to assess where we can create impact.